THE ART OF THE A$K
Training Implementation Guide
Training outline
This document contains all content from the mind map used during the training, formatted into an outline.
DOWNLOAD PDFASK script template
Here is a sample script for the one-time appeal and the ongoing pledge appeal, in editable Word doc format.
WORD DOC
ASK response cards
Here are samples and editable templates of one-time gift and ongoing pledge response cards.
PDF EXAMPLE WORD DOCWatch David deliver a "double dip" ASK
This appeal raised $220,000+ and includes asks for one-time gifts and ongoing pledges, closely following the script you were taught. (NOTE: I deliver the same appeal for this organization year after year, and it continues to increase results.)
Additional Resources
Highly recommended reading
These books provide excellent supplemental material to "The Art of the Ask"
