THE ART OF THE A$K

Training Implementation Guide

Recorded replay of entire training

Click play below to watch the 90 minute training, followed by 75 minutes of Q&A

Training outline

This document contains all content from the mind map used during the training, formatted into an outline.

DOWNLOAD PDF

ASK script template

Here is a sample script for the one-time appeal and the ongoing pledge appeal, in editable Word doc format.

WORD DOC

ASK response cards

Here are samples and editable templates of one-time gift and ongoing pledge response cards. 

PDF EXAMPLE WORD DOC

Watch David deliver a "double dip" ASK

This appeal raised $220,000+ and includes asks for one-time gifts and ongoing pledges, closely following the script you were taught. (NOTE: I deliver the same appeal for this organization year after year, and it continues to increase results.)

 

Additional Resources

Highly recommended reading

These books provide excellent supplemental material to "The Art of the Ask"

Presenting to Win

Jerry Weissman

AMAZON LINK

Building a StoryBrand

Donald Miller

AMAZON LINK

Influence

Robert Cialdini, Ph.D.

AMAZON LINK

The God Ask

Steve Shadrach

AMAZON LINK

Superb video on "starting with WHY"

Simon Sinek's TED talk is a must-watch for all nonprofit and ministry leaders, and is incredibly insightful while preparing a financial appeal for a fundraising event

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