This document contains all content from the mind map used during the training, formatted into an outline.
DOWNLOAD PDFHere is a sample script for the one-time appeal and the ongoing pledge appeal, in editable Word doc format.
WORD DOCHere are samples and editable templates of one-time gift and ongoing pledge response cards.
PDF EXAMPLE WORD DOCThis appeal raised $220,000+ and includes asks for one-time gifts and ongoing pledges, closely following the script you were taught. (NOTE: I deliver the same appeal for this organization year after year, and it continues to increase results.)
These books provide excellent supplemental material to "The Art of the Ask"
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